Who are School of Everything visitors?

We’ve been doing a lot of work over the last few days understanding the people who come to School of Everything. We currently have just under 100,000 unique visitors per month who mainly come from Google search (about 85%). Here’s the demographic information that Google give us about our visitors:


This tallies up with responses to a questionnaire we did in October that showed that our visitors are slightly more likely to be female, are mainly aged between 19–40 and tend to be in full time employment.

One of our current ‘guesses’ is that we’re not quite managing to match up our supply and demand effectively. I’ll post more soon about what we know about our teachers but would be interesting to know how our visitors compare to other sites.

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