Applying ‘Unreasonable Hospitality’ to startups
I’ve just finished Unreasonable Hospitality by Will Guidara, and it’s one of the most enjoyable business books I’ve read in a while. It's part memoir, part strategy guide as Guidara tells the story of how Eleven Madison Park became the world's best restaurant in 2017. What struck me most was how deliberately he built a culture that combined two layers: First principles done really well — the operational excellence that any hospitality business needs. On top of that, an exceptional approach to people management — not just managing staff, but empowering them to delight customers in creative ways. He talks…
Paul Miller18 September 2025
