We shouldn’t live in a universe of solipsistic startups where I start a company and produce things only for myself and for people who resemble me.
The Unexotic Underclass is a pretty interesting blog post bemoaning the polarisation in the startup world about what problems are worth solving (thanks to Ivan for the link).
At BGV we mainly look for startups solving problems for groups of people that many startups don’t think of as important markets. We’ll be announcing the next batch of teams soon but they include teams working on everything from services for care homes through to young people struggling to find work. I guess the key for us though is that they’re doing it in an interesting way. There’s no point just recreating existing services in digital form — we always look for something that can be radically better.
- The Unexotic Underclass (miter.mit.edu)