For some reason I’ve always been put off reading ‘How to Win Friends and Influence People
‘ by Dale Carnegie. I think it was mainly the title — it sounds somehow manipulative and conniving, and the book has a slightly cultish aura — people who recommend it, really recommend it.
I’ve read it now though and I know what they mean. I think every startup founder and investor should too. I completely wish I’d read it when I was in my early twenties as a foundation for how to do business and act with integrity. I don’t think I was that far off but it’s full of gems that help.
I won’t summarise it here (there are plenty of other summaries out there — Wikipedia probably the best) but it’s well worth reading in full. It won’t take long because it’s very well written and is probably the template for all those easy to read self-help books out there. And if you read it on your kindle, you don’t need to be embarrassed by people knowing what it is.