https://www.youtube.com/embed/HHjgK6p4nrw

Here’s a great little video of Guy Kawasaki speaking at the Haas School of Business at UC Berkeley on 10 mistakes that entrepreneurs make — particularly if they’re rockstar engineers trying to disrupt the pet food industry.

• Multiplying big numbers by 1%
• Scaling too soon
• Partnering
• Pitching instead of prototyping
• Using a font smaller than 30 points
• Doing things serially
• Believing 51% is control
• Believing patents = defensibility
• Hiring in your own image
• Befriending your VCs
• Thinking VCs can add value