The Long Tail on From Our Own Correspondent

You don’t perhaps expect to hear Silicon Valley buzz-words on Radio 4. But this morning Peter White’s contribution to FOOC reported on his conversation with Joe Kraus about Chris Anderson’s idea of ‘Long Tail’ business models. He had a very simple way of putting it: while old business models used to be designed for a dozen or so markets of millions of customers, long tail businesses serve millions of markets of dozens of customers. Kraus’ JotSpot idea seems to fit the new model quite nicely.

I’m wondering about the political implications of long tail thinking. Is it possible that the decline of the big political parties could be related? Is a long tail ‘party’ possible?

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