The Rottweiler Index

Just come across this clever bit of decline of social capital measurement by Alex MacGillivray of NEF:

“In 1992, there were eight terriers to every Rottweiler. But in the last decade, Rottweiler numbers have grown inexorably, on average by 11 per cent a year. By 2001, they finally outstripped Yorkshire terriers in popularity.”

Read the briefing here.

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